Time to rethink drink
The Sunderland Drug and Alcohol Partnership, which is made up of the city council, Northumbria Police, South Tyneside and Sunderland NHS Foundation Trust, people with lived experience, Wear Recovery, NERAF and other partners, have co-produced a strategy which outlines a collaborative approach to reduce alcohol related harms in our communities.
The new strategy, Calling Time: Time to Rethink Drink, focuses on prevention, helping people who drink moderately to cut down, alongside ensuring the provision of quality treatment and recovery services for those who require advice on reducing alcohol consumption and more specialist support.
The launch of the strategy comes during Alcohol Awareness Week (3-9) July. The theme this year is ‘alcohol and the true cost’ highlighting how cutting back on alcohol can be an effective way to improve your health, boost energy levels, lose weight and save money.
Calling Time: Time to Rethink Drink is the first strategy of the Sunderland Drug and Alcohol Partnership to address alcohol harms across the city. It outlines a collective approach to reduce alcohol related harms, focusing on three main objectives:
- Prevention and early intervention
- Providing specialist interventions to promote a quality treatment and recovery system
- Protecting children, young people and families from alcohol related harm
The Chief Medical Officer recommends no more than 14 units of alcohol a week, spread across 3 days or more. There’s no completely safe level of drinking but sticking within these guidelines lowers your risk of harming your health. Find out more about units at
